Privacy Policy

Effective Date: January 1, 2025
Last Updated: January 1, 2025

1. Introduction

Napa Valley Tours ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website napavalley.tours, use our services, or interact with our AI concierge.

2. Information We Collect

Personal Information

We may collect personal information that you provide directly to us, including:

• Name and contact information (email, phone number)
• Billing and payment information
• Tour preferences and dietary restrictions
• Communication history with our AI concierge
• Feedback and reviews

Automatically Collected Information

When you visit our website, we automatically collect:

• IP address and location data
• Browser type and operating system
• Pages visited and time spent on site
• Referring website addresses
• Device information

AI Interaction Data

Our AI concierge may collect and analyze conversation data to improve recommendations and service quality. This includes your wine preferences, budget considerations, and tour requirements.

3. How We Use Your Information

We use collected information to:

• Process tour bookings and payments
• Provide personalized recommendations
• Communicate about your bookings
• Send promotional offers (with your consent)
• Improve our AI concierge and services
• Comply with legal obligations
• Prevent fraud and ensure security

4. Information Sharing

We may share your information with:

• Partner Wineries: To facilitate your bookings and ensure special accommodations
• Service Providers: Payment processors, email services, and analytics providers
• Tour Operators: Transportation and guide services for your tours
• Legal Requirements: When required by law or to protect our rights

We do not sell, trade, or rent your personal information to third parties for marketing purposes.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• SSL encryption for data transmission
• Secure payment processing through trusted providers
• Regular security audits and updates
• Limited access to personal data on a need-to-know basis

6. Your Rights and Choices

You have the right to:

• Access and receive a copy of your personal data
• Correct inaccurate information
• Request deletion of your data
• Opt-out of marketing communications
• Disable cookies through your browser settings

7. Cookies and Tracking

We use cookies and similar tracking technologies to improve your experience, analyze site traffic, and understand usage patterns. You can control cookie preferences through your browser settings.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

9. Children's Privacy

Our services are intended for individuals 21 years and older. We do not knowingly collect personal information from children under 21.

10. International Data Transfers

If you access our services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located.

11. California Privacy Rights

California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete personal information, and the right to opt-out of the sale of personal information.

12. Updates to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

13. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

14. Consent

By using our website and services, you consent to our Privacy Policy and agree to its terms.